Sales page
Function of Beauty Sales page — "Function of Beauty Wavy Hair Club" on Target
Why it works
This is Function of Beauty's wavy-hair collection on target.com. The brand's Target ads end here. The page calls it "Custom": shampoo, conditioner, leave-in, mask and mousse that "can be customized with up to 3 #HairGoalBoosters". On the shelf, custom means a fixed base for your hair type. You add booster shots yourself: "snap open each booster shot and pour it into each product base. Shake (or stir!) for 15 seconds before your first use."
