Ad
Function of Beauty Ad — "More waves. Less weight." — wavy-hair video ad, Target only
Why it works
Function of Beauty launched these Meta ads on 16 October 2026. Each campaign pairs one hair type with one retailer. The names say so: `2026_10_Wavy_Routine_Meta_Ads_Target`, `…_Curly_Routine_Meta_Ads_Walmart`, `…_Coily_Routine_Meta_Ads_Amazon`. The copy is one template with the hair type swapped in. The headline changes with it: "More waves. Less weight.", "Straight hair. High standards.", "Your curls. A better game plan." No ad links to functionofbeauty.com. "Shop now" opens a where-to-buy page instead, and that page sends the shopper to the campaign's retailer.
The copy, in full
Good waves don't require a lot of work. Just the right care. Designed for Wavy Hair, this four-step lineup delivers lightweight hydration, natural definition, and flexible hold — without weighing waves down. The essentials: • Cleanse: Gently removes buildup while hydrating hair. • Condition: Softens and smooths without the weight. • Prep: Adds lightweight moisture and helps control frizz. • Style: Defines waves with flexible hold, volume, and zero crunch. The result? Soft, defined waves that move naturally. buy.functionofbeauty.com More waves. Less weight. Four steps to natural definition.