Ad
Noom Ad — "Noom helps you play the long game" — GLP-1 video ad
Why it works
A presenter in a football jersey holds up the app: "GLP-1s kickstart your weight loss." Noom Med's general landing page, `/lp/clinical`, is where most of Noom's video ads point, and most of those are creator content tagged #NoomPartner: "30 pounds down in a year & these are the things I refuse to compromise on", "I'm glad I didn't let my GLP-1 injection nerves hold me back". Each creator post ends with the same disclaimer about medications "not reviewed by FDA for safety, efficacy, or quality". Fourteen of the 25 most-shown US ads go here.
The copy, in full
With GLP-1s and healthy habits, Noom helps you play the long game. noom.com Lose For Keeps Weight loss that lasts