Noom Ad — "Only have 13 pounds to lose?" — Microdose GLP-1 image ad

Why it works

The most-shown ad on Noom's US page. A card on a silver platter: "Only have 13 pounds to lose? It could be gone in 2 months with Noom's Microdose GLP-1Rx Program. Take the quiz to see how." The pitch is a smaller dose for a smaller problem, aimed at people who wouldn't think of themselves as needing a weight-loss drug. 75 of Noom's running US ads point at the microdose page, in a set where sister creatives say "$119/mo FOREVER" and "Microdosing GLP-1s, start at $79" over vials labelled compounded semaglutide and tirzepatide. Almost every one started in the four weeks before 20 October 2026.

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