Ad
Prose Ad — "60% OFF your next Prose order" win-back ad
Why it works
Prose's 60%-off acquisition ad with two words changed: "first" became "next". It is one of fifteen ads whose link carries a FriendBuy code naming the campaign for what it is, RET_REAC_ACQMETAINTCRM_WINBACK, and sends lapsed customers to sign in and reorder. Not every one got the edit: other win-back ads still promise "60% off your first Prose order" and "First order exclusive" to people who have already bought.
Running since 29 Sep 2026 · one of 15 win-back ads, tagged RET_REAC_ACQMETAINTCRM_WINBACK
The copy, in full
SURPRISE: Get 60% OFF your next Prose order when you click today!* 🎯 Formulas made for your hair goals ⭐️ 600,000+ 5-star Prose product reviews** on Review & Refine® 😊 The Prose Promise™: Love your next order (or it’s on us) 🤳 Take the consultation to get your custom routine 💇♀️ For soft, shiny hair, frizz control, and more *when you subscribe. No commitment. Cancel anytime. ** https://prose.com/reviews