Function of Beauty Email — "Welcome to your best hair yet! Here's 20% off"

Why it works

Function of Beauty sends this welcome email about ten minutes after the hair quiz. It is all images. "Your Hair Goals. Your Custom Formula", with a SEE MY FORMULA button. "What Does Custom Really Mean? Your Function of Beauty formula is built from scratch—just for you." Then the offer: "Start Your Hair Journey with 20% Off. Subscribe today and get 20% off your first order." The discount is for subscribing, not for buying.