Noom Email — "Why weight loss meds alone are not enough..."

Why it works

The third email in Noom Med's follow-up sequence, the morning after sign-up, turns the pitch from the drug to the program: "Noom Med helps spark early progress with medication support, when prescribed, and provides the guidance you need for results that last." The "1.4X more weight loss" claim from Noom's intake quiz sits in the footnotes, with its "this association does not imply causation".