Noom Email — "Your customized course #3554SFJ91 is ready"

Why it works

Noom's first email to a quiz-taker who left without paying, half an hour after the email gate: "Hey Noomer, Thanks for telling us a little about yourself… View your full course here. Because we're so confident you'll notice the difference once you start, we're going to let you try Noom for free!" The button reads "Lose 14kgs for good", the quiz's numbers. The trial that cost €10 on the web is free in the email. At the bottom, "See how Noom brings it all together": the behaviour-change program beside "Explore Clinical Programs", illustrated with a GLP-1 vial.