Noom Opt-in/lead form — Email gate at screen 20 — "see when Noom can help you reach 77 kg"

Why it works

"Enter your email to see when Noom can help you reach 77 kg. And how much you'll lose by the vacation." No skip. It comes after the goal and the event and before the answer, so the address is the price of seeing the date. "We'll email you a copy of your results"; the small print adds "You may receive emails from Noom".