Landing page
Dent Global Landing page — 24 Assets diagnostic heatmap, on the book’s own site
Why it works
The site for Priestley’s book 24 Assets is a second scorecard: “Benchmark your business against 24 categories of digital assets.” “We’ll ask you 58 questions on the 24 Categories of Assets.” The page explains what a business asset is (“anything that would still be valuable if you and your team disappeared”) and then proves it with Key Person of Influence testimonials, not 24 Assets ones. It is the same programme under a different book cover.
