Popup/exit-intent

Simple Popup/exit-intent — Close checkout → "special 80% discount"

Why it works

Closing the checkout modal triggers a down-sell: "You've unlocked a special 80% discount! Proven to work better than regular diets", with a chart of the "Simple plan" against "Regular diets" and the survey's Columbia University 73% figure again. After "Get my discount" the prices are $4.99, $9.59 and $19.19, still renewing at $52 every 4 weeks. That is three discounts in a row (75%, 77%, 80%), all from a list price only the renewal charges.

$4.99 / $9.59 / $19.19

  1. Simple — Close checkout → "special 80% discount" (screen 1)
    The down-sell modal: "a special 80% discount".
  2. Simple — Close checkout → "special 80% discount" (screen 2)
    Checkout again at the 80% price.
  3. Simple — Close checkout → "special 80% discount" (screen 3)
    The paywall at 80% off, renewal unchanged.