Pricing page

Function of Beauty Pricing page — "Based On Your Results, We Suggest" — four bottles with your name on them

Why it works

Function of Beauty's quiz result is a shopping page. "SANDRA, YOUR RESULTS ARE IN" leads to four products, each with her name on it. Sandra's Custom Shampoo and Conditioner are $26.39 on subscription, down from $32.99. A Styling Primer is $24.80, a Repair Leave-In $34.00. Subscription is the default. One-time purchase hides under "More Purchase Options". Next, the visitor must pick a fragrance. Then a delivery schedule, with every two months preselected as "Most Popular". The page address carries the scoring: `chemical_damage=1`, `mechanical_damage=1`, `product_type=recovery`.

Shampoo or conditioner $26.39 on subscription, $32.99 one-time · 4 products $111.58

  1. Function of Beauty — "Based On Your Results, We Suggest" — four bottles with your name on them (screen 1)
    "SANDRA, YOUR RESULTS ARE IN. We're so excited to show you your custom results."
  2. Function of Beauty — "Based On Your Results, We Suggest" — four bottles with your name on them (screen 2)
    The suggested regimen. Each bottle carries the quiz-taker's name. The subscription price comes first.
  3. Function of Beauty — "Based On Your Results, We Suggest" — four bottles with your name on them (screen 3)
    The whole page: four products, fragrances, delivery schedule, and "Subscribe for Benefits".
  4. Function of Beauty — "Based On Your Results, We Suggest" — four bottles with your name on them (screen 4)
    A required fragrance, and a schedule with every two months preselected.