Noom Pricing page — "Pick an amount that's reasonable for you" — one option, €10

Why it works

"Try Noom for 2 weeks. Money shouldn't stand in the way of finding a plan that finally works. It costs us approximately €10* to offer a 14-day trial. Please pick an amount that's reasonable for you." Noom's pay-what-you-want trial made its name with several prices to choose from. Here there is one, €10, with a hand-drawn arrow and "This option will help us support those who need to select the lowest trial prices!" The asterisk: "Cost of trial as of Sept 2021".

14-day trial €10