Quiz/survey

Noom Quiz/survey — The goal date moves: 15 Apr → 24 Mar → 4 Mar → 7 Feb

Why it works

Right after the email gate, Noom's quiz predicts a goal date (15 April) and promises to "determine if you can reach your goal sooner". It keeps that promise every few screens. After the lesson-time question the date moves to 24 March ("Based on your answers, we predict you can hit your weight loss goal a little sooner!"). After "no physical limitations" it moves to 4 March, with the reasons ticked off: "You have planned when you'll read your daily lesson. You are looking for a plan that will fit into your life." The plan reveal says 7 February. The vacation goal grows with it, from 7 kg to 11 kg by the same date. Nothing has changed but the answers.

  1. Noom — The goal date moves: 15 Apr → 24 Mar → 4 Mar → 7 Feb (screen 1)
    "77 kg by 24 Mar… You'll already lose 6 kg by Dec."
  2. Noom — The goal date moves: 15 Apr → 24 Mar → 4 Mar → 7 Feb (screen 2)
    Do you have any physical limitations?
  3. Noom — The goal date moves: 15 Apr → 24 Mar → 4 Mar → 7 Feb (screen 3)
    "77 kg by 4 Mar", with the reasons ticked off underneath.
  4. Noom — The goal date moves: 15 Apr → 24 Mar → 4 Mar → 7 Feb (screen 4)
    The plan builder's progress bars stop for yes/no pop-ups: family history, meal times, on your feet or seated.
  5. Noom — The goal date moves: 15 Apr → 24 Mar → 4 Mar → 7 Feb (screen 5)
    "Welcome to Noom Weight… a personalized plan designed to get you to 77 kg by February 7 and lose 11 kg by the vacation."
  6. Noom — The goal date moves: 15 Apr → 24 Mar → 4 Mar → 7 Feb (screen 6)
    The final graph: 7 Feb, and "we'll use the final 3 weeks of your program to build healthy habits to keep the weight off".