Quiz/survey

Noom Quiz/survey — The traffic-light lesson, taught as questions

Why it works

Noom's method is green, yellow and orange foods by caloric density, and the quiz teaches it from the visitor's own groceries. "Which of these foods have you eaten in the last week?" (eggs, chicken, avocado, rice) is followed by "these are 'yellow foods'… caloric density = calories / food weight". Honey, bacon, wine and cheese become orange foods ("There's room for those and more with Noom!"), cucumbers and greens green. Later a knowledge quiz marks answers right and wrong: grapes or raisins ("Best answer: Grapes… 81% water"), what mindful eating does, when to weigh yourself. By the paywall the visitor has had the first lesson.

  1. Noom — The traffic-light lesson, taught as questions (screen 1)
    "I usually clear my plate even if I'm already full." Do you relate?
  2. Noom — The traffic-light lesson, taught as questions (screen 2)
    "Restrictive diets often fail, creating a 'yo-yo' effect."
  3. Noom — The traffic-light lesson, taught as questions (screen 3)
    Which of these have you eaten in the last week? Eggs, chicken, avocado, white rice.
  4. Noom — The traffic-light lesson, taught as questions (screen 4)
    "All the foods previously shown are… 'yellow foods'." Caloric density = calories / food weight.
  5. Noom — The traffic-light lesson, taught as questions (screen 5)
    Do you crave or enjoy honey, bacon, wine, cheese?
  6. Noom — The traffic-light lesson, taught as questions (screen 6)
    "There's room for those and more with Noom!" They are "orange foods".
  7. Noom — The traffic-light lesson, taught as questions (screen 7)
    Which of these would you eat? Cucumbers, salad greens, tomatoes, bananas.
  8. Noom — The traffic-light lesson, taught as questions (screen 8)
    "Green foods", the lowest caloric density.
  9. Noom — The traffic-light lesson, taught as questions (screen 9)
    "It's not about cutting any foods out… it's about managing how much we eat of each."
  10. Noom — The traffic-light lesson, taught as questions (screen 10)
    A knowledge quiz: grapes or raisins?
  11. Noom — The traffic-light lesson, taught as questions (screen 11)
    "Best Answer: Grapes… Juicy grapes are 81% water."
  12. Noom — The traffic-light lesson, taught as questions (screen 12)
    When is the best time to weigh yourself?
  13. Noom — The traffic-light lesson, taught as questions (screen 13)
    "Great job! You have a strong foundation."