Ad
Prose Ad — "Stop Styling Waves Like Curls" video ad
Why it works
One of a set of Prose's texture-specific ads (wavy, curly, "Crack The Curly Code") that run alongside its generic 60%-off offer. They all land on the first question of Prose's hair consultation, which then asks the viewer to pick their texture from a chart. The ad has already told them which one they are.
Running since 24 Sep 2026
The copy, in full
You might be using the wrong routine for your hair type 😬 Prose makes it easy to get it right. 🧬 Custom formulas made for your actual hair type 🌊 Designed specifically for wavy hair — not curly ✨ Lightweight, frizz-fighting, triangle-hair-proof 💸 Get 60% off your first order* *When you subscribe to haircare. No commitment. Cancel anytime.