Quiz/survey
Prose Quiz/survey — The consultation, Hair & Scalp to Lifestyle (33 screens)
Why it works
Twenty-eight questions and five proof screens across three tabs (Hair & Scalp, Treatments, Lifestyle), before any personal detail is asked for. Every screen is one tap, most carry a "Why we ask" or "Fun fact" drawer, and the offer bar stays pinned to the top throughout. What keeps it moving is that the quiz keeps showing its working: an ingredient screen names what each answer bought you, and the zip code returns a local weather report for your hair. By the time the email gate arrives the visitor has given twenty-eight answers and seen five reasons they mattered.
"How long is your hair?" Five lengths with a tip for curly hair. Where the ad click lands. 
Natural texture, Type 1 to Type 4C, with "More of a visual learner? Tap for pics". 
"Others stop at hair type. We start there." The first proof screen, right after the question every other brand would end on. 
Where the hair sits on the oily/dry spectrum. 
"Do you get split ends?" with "Did you know there are 6 types of splits?" 
"Roll a single hair between your fingers." Strand thickness. 
Density: "Part your hair and check the mirror". 
Shedding more than usual lately? 
Genetic hair loss in the family. The "Why we ask" names supplements, the first hint of an add-on. 
Wash frequency, with "Fun fact no. 222". 
After a wash, how long until hair gets oily again? 
The scalp between washes. 
"Every answer helps us choose from 185+ clean ingredients." Avocado oil for split ends, dogwood for oily scalp: the answers given so far, turned into ingredients. 
Prone to flakiness? 
Sensitive scalp: "tightness, dryness, burning, tingling… all that counts". 
How much of your hair is gray. Closes the Hair & Scalp tab. 
"Personalized for more benefits in every bottle." Example customers and the benefits in their formulas, opening the Treatments tab. 
Is your hair color-treated? 
Relaxer, perm or keratin, multi-select. 
Every product and tool you use, from shampoo to curling wand. 
Styles you wear or plan to. 
Preferred level of hold. 
"What describes your ideal hair routine?" Streamlined & minimal, More than basic, or Long & luxurious. It reads as a preference; it sets how many products end up in the cart. The middle answer produced four. 
"Clinically tested for concerns just like yours": "91% said Prose addressed all their hair and scalp concerns", "3x stronger hair and less breakage". Opens the Lifestyle tab. 
Age, with the note that the products aren't intended for under-18s. 
Pregnant, post-pregnancy, breastfeeding or menopause. 
What most of your diet is made of. 
Daily water intake ("Hair is 10% water!"). 
Does your hair keep odors? The "Why we ask" is a pitch for the fragrance choice later on. 
How often you're stressed. 
Where you work out: indoors, outdoors, pool, ocean. 
"Where will you be spending most of your time in the next 2 months?" A zip code, US or Canada only. 
"Here's what affects your hair in New York." UV 23, pollution 21, water hardness 55, humidity 62, wind 26 out of 100. The most convincing screen in the quiz, and the last one before it asks for something.