Ad
Prose Ad — "SURPRISE: Get 60% OFF your first Prose order" video ad
Why it works
Prose's workhorse ad. Thirty-four of the 92 ads in Prose's library open with this line, and 58 of the 84 active ones point at the same place: not the homepage and not a landing page, but the first question of the consultation. The offer is the whole pitch. The condition sits in the asterisk ("when you subscribe"), and the headline under the video never mentions a subscription.
Running since 24 Sep 2026 · the opening line of 34 of the 92 ads in the library
The copy, in full
SURPRISE: Get 60% OFF your first Prose order when you click today!* 🎯 Formulas made for your hair goals ⭐️ 600,000+ 5-star Prose product reviews** on Review & Refine® 😊 The Prose Promise™: Love your first order (or it’s on us) 🤳 Take the consultation to get your custom routine 💇♀️ For soft, shiny hair, frizz control, and more *when you subscribe. No commitment. Cancel anytime. ** https://prose.com/reviews