Landing page
Prose Landing page — "Off-the-shelf haircare isn't made for you" start page
Why it works
A one-screen page in front of Prose's haircare quiz, new this week: eleven ads were pointed at it within three days, which reads as a test against the usual ad route that drops visitors straight into question one. It carries the proof the quiz itself doesn't ("600k+ 5-star product reviews", "1.2+ million unique formulas created", "Proven effective in 6 clinical trials") and one button, "Get your custom formula", with "Takes under 10 minutes" beneath it. The consultation behind it is 37 screens long. The page also says "We map 100+ factors", where the ads say "85+ data points".
11 ads, all launched 8–10 Oct 2026
