Prose Popup/exit-intent — "60% off + a free Prose Welcome Kit" popup

Why it works

A popup that opens over Prose's quiz start page on arrival. Unlike the homepage's version, which asks for an email to "unlock" the offer, this one has no field at all: "Unlock offer" goes straight to question one. The fine print repeats the gift's condition, "Free gift when you subscribe to 3+ haircare products".