Ad
Simple Ad — "Intermittent fasting based on your age" — Meta image ad
Why it works
Simple's Meta ad is the first question of its intermittent-fasting survey. It is a chart of meal plans and fasting windows for five age bands, with text too small to read and "CALCULATE" underneath, so the only way to get your plan is to tap. The survey opens on the same question ("Hit your weight loss goals based on your age"). The ad has no primary text: all 96 image ads in the top 150 share this one headline and description, and the pitch lives entirely in the creative. 48 of the 150 ads point at this survey, and 134 of those 150 started within a single week, so the creatives turn over almost daily.
The copy, in full
Simple App Want to lose weight without diets or food restrictions? Boost your long-term health and well-being with our practical, personalized, and positive AI coaching.