Quiz/survey

Simple Quiz/survey — 73-screen survey before the email

Why it works

Simple's intermittent-fasting survey opens on the same age question its ads ask, and 72 more screens follow before the email gate, in five labelled sections: My profile, My plan, Motivation, Health & safety, Almost there. About one screen in four asks nothing: it is a claim, a testimonial or a "result". Every answer is one tap. The survey feeds answers straight back: "as a woman in her 40s" in the subtitles, a testimonial about being "a better mom" right after "kids at home", and a competitor question (Noom, WW, Nutrisystem, Jenny Craig). It also repeats itself (meals per day is asked in My profile and again in My plan) and the social proof changes from screen to screen.

See it live

  1. Simple — 73-screen survey before the email (screen 1)
    "Hit your weight loss goals based on your age": four photo tiles by age band, the same question the ad asked. An Intercom chat bubble sits in the corner.
  2. Simple — 73-screen survey before the email (screen 2)
    Sex. The URL changes from /survey/main/ to /survey/f/ after the answer, so the rest of the survey is the women's version.
  3. Simple — 73-screen survey before the email (screen 3)
    Have you heard about intermittent fasting?
  4. Simple — 73-screen survey before the email (screen 4)
    Interstitial: "Intermittent Fasting is simpler than it sounds", with three ticks.
  5. Simple — 73-screen survey before the email (screen 5)
    Your focus right now: how much to lose, in kilograms, although the ads speak in pounds.
  6. Simple — 73-screen survey before the email (screen 6)
    My profile begins: meals per day.
  7. Simple — 73-screen survey before the email (screen 7)
    How often do you eat bread, rice or pasta?
  8. Simple — 73-screen survey before the email (screen 8)
    Habits, multi-select and "no judgment": snacking, eating late, sweets, wine, screens, soda.
  9. Simple — 73-screen survey before the email (screen 9)
    Any specific dietary pattern.
  10. Simple — 73-screen survey before the email (screen 10)
    Interstitial: "Simple's science-based approach helps you lose weight fast — and keep it off for good", a restrictive diet bouncing back against the falling "Simple method".
  11. Simple — 73-screen survey before the email (screen 11)
    Target zones.
  12. Simple — 73-screen survey before the email (screen 12)
    Hours of sleep (5–6).
  13. Simple — 73-screen survey before the email (screen 13)
    What to improve about sleep (waking up tired).
  14. Simple — 73-screen survey before the email (screen 14)
    Interstitial: "Better sleep makes weight loss easier".
  15. Simple — 73-screen survey before the email (screen 15)
    Daily water intake.
  16. Simple — 73-screen survey before the email (screen 16)
    Lifestyle (sitting all day).
  17. Simple — 73-screen survey before the email (screen 17)
    Do you have children? (Yes, living at home.)
  18. Simple — 73-screen survey before the email (screen 18)
    A testimonial shown straight after "kids at home": "Tabitha, 31 lbs lost … I became a better mom, wife and person".
  19. Simple — 73-screen survey before the email (screen 19)
    Height, with a required consent checkbox for processing health data.
  20. Simple — 73-screen survey before the email (screen 20)
    Current weight (200 lbs).
  21. Simple — 73-screen survey before the email (screen 21)
    Goal weight (170 lbs).
  22. Simple — 73-screen survey before the email (screen 22)
    "Preliminary processing", caught at 96%, over a target-weight curve labelled "Simple users". It resolves into "Your starting point", a BMI diagnosis.
  23. Simple — 73-screen survey before the email (screen 23)
    "Now, let's estimate when you'll reach your goal": the survey turns the answers into a deadline.
  24. Simple — 73-screen survey before the email (screen 24)
    My plan: "Is there anything specific motivating you to lose weight right now?" Vacation, wedding, baby weight, summer, reunion.
  25. Simple — 73-screen survey before the email (screen 25)
    "When does your vacation start?" (Jan 15, 2027). The paywall will quote the vacation back.
  26. Simple — 73-screen survey before the email (screen 26)
    Rate your health and nutrition, with a subtitle written "as a woman in her 40s".
  27. Simple — 73-screen survey before the email (screen 27)
    Lunch: "In your 40s, food choices can make a big difference".
  28. Simple — 73-screen survey before the email (screen 28)
    Meals per day again, a repeat of the My profile question, with a stray backtick in "`1-2 meals a day".
  29. Simple — 73-screen survey before the email (screen 29)
    Fruit and vegetables per day.
  30. Simple — 73-screen survey before the email (screen 30)
    Interstitial: "Great start — let's level it up".
  31. Simple — 73-screen survey before the email (screen 31)
    How often do you feel hungry?
  32. Simple — 73-screen survey before the email (screen 32)
    Interstitial: "You don't have to feel hungry to lose weight".
  33. Simple — 73-screen survey before the email (screen 33)
    Energy through the day.
  34. Simple — 73-screen survey before the email (screen 34)
    Interstitial: "Get your spark back by fueling your body right", a blood-sugar chart.
  35. Simple — 73-screen survey before the email (screen 35)
    The first of six 1–5 "Do you relate to this statement?" scales: "I often use food to cope with my emotions".
  36. Simple — 73-screen survey before the email (screen 36)
    "I try to eat healthier, but keep falling back into old habits".
  37. Simple — 73-screen survey before the email (screen 37)
    "People around me make it harder to stick to healthy habits".
  38. Simple — 73-screen survey before the email (screen 38)
    "I often multitask while eating".
  39. Simple — 73-screen survey before the email (screen 39)
    "Even if I'm already full, I usually clear my plate".
  40. Simple — 73-screen survey before the email (screen 40)
    "I fall into cycles of unhealthy choices".
  41. Simple — 73-screen survey before the email (screen 41)
    "Your weight loss blockers", the six scales scored as percentages.
  42. Simple — 73-screen survey before the email (screen 42)
    Motivation: how I'd like to feel.
  43. Simple — 73-screen survey before the email (screen 43)
    With Simple, I'd like to…
  44. Simple — 73-screen survey before the email (screen 44)
    At my happy weight, I see myself…
  45. Simple — 73-screen survey before the email (screen 45)
    When I think of reaching my happy weight, I am… "More confident" is one of the answers, and the word comes back on the "Meet your future self" screen.
  46. Simple — 73-screen survey before the email (screen 46)
    Biggest drive for losing weight.
  47. Simple — 73-screen survey before the email (screen 47)
    Current priorities.
  48. Simple — 73-screen survey before the email (screen 48)
    Health & safety: life events behind the weight gain.
  49. Simple — 73-screen survey before the email (screen 49)
    Anything you'd like to change about your skin?
  50. Simple — 73-screen survey before the email (screen 50)
    Interstitial: "Fasting can support clearer, healthier-looking skin".
  51. Simple — 73-screen survey before the email (screen 51)
    Competitors tried in the last year: Noom, WW, Nutrisystem, Jenny Craig.
  52. Simple — 73-screen survey before the email (screen 52)
    Methods tried to lose weight.
  53. Simple — 73-screen survey before the email (screen 53)
    "Almost done! You're moments away…", with 21 screens still to go.
  54. Simple — 73-screen survey before the email (screen 54)
    Medical screening starts with diagnosed conditions.
  55. Simple — 73-screen survey before the email (screen 55)
    Eating disorder.
  56. Simple — 73-screen survey before the email (screen 56)
    Medications.
  57. Simple — 73-screen survey before the email (screen 57)
    Pregnant or breastfeeding.
  58. Simple — 73-screen survey before the email (screen 58)
    Menopause.
  59. Simple — 73-screen survey before the email (screen 59)
    "You can still make real progress": an answer to the menopause question.
  60. Simple — 73-screen survey before the email (screen 60)
    "Join 1.8M happy women already getting results". Sixteen screens later it is 141,562 clients.
  61. Simple — 73-screen survey before the email (screen 61)
    Motivation over time.
  62. Simple — 73-screen survey before the email (screen 62)
    Motivation right now.
  63. Simple — 73-screen survey before the email (screen 63)
    What is making you uncertain?
  64. Simple — 73-screen survey before the email (screen 64)
    "Meet your future self. Confident in your body", using the word picked on the "happy weight" screen.
  65. Simple — 73-screen survey before the email (screen 65)
    "How do you feel about hitting 170 lbs by January 13th, 2027?" Three months to the day from when the survey is taken, not the vacation date entered earlier.
  66. Simple — 73-screen survey before the email (screen 66)
    When do cravings hit most?
  67. Simple — 73-screen survey before the email (screen 67)
    What triggers snacking.
  68. Simple — 73-screen survey before the email (screen 68)
    What else you'd like to explore.
  69. Simple — 73-screen survey before the email (screen 69)
    How you prepare meals.
  70. Simple — 73-screen survey before the email (screen 70)
    Do you need a weekend break from fasting?
  71. Simple — 73-screen survey before the email (screen 71)
    "Your plan is ready! … How quickly do you want to lose the weight?" The plan is called ready one screen before the email gate asks for an address to send it to.
  72. Simple — 73-screen survey before the email (screen 72)
    "Great job!"
  73. Simple — 73-screen survey before the email (screen 73)
    "Why restrictive diets fail": a yo-yo chart and "Columbia University reports 73% of dieters…".