Quiz/survey
Simple Quiz/survey — Diagnoses inside the survey
Why it works
Three times Simple's weight-loss survey stops asking and hands down a result built from the answers. "Your starting point" turns height and weight into a BMI of 33.3, marked HIGH, with a list of risks (high blood pressure, heart attack, stroke, type 2 diabetes) cited to the American Heart Association. "Your weight loss blockers" turns six 1–5 scales into percentages. "Meet your future self" puts the word the visitor chose ("confident") on a goal photo. Each one gives a reason to keep going. The goal photo claims 14–20% body fat at 170 lbs, an athlete's figure and not a realistic result for a 5'5" woman at that weight.


