Opt-in/lead form

Simple Opt-in/lead form — Email gate at screen 74

Why it works

"Your action plan is ready. Enter your email to get your personal weight loss plan." There is no skip. The gate comes after the survey's BMI and "blockers" diagnoses and before its goal-date prediction, so the email buys the plan the visitor has just been told they need. The small print adds "you may also receive marketing emails from Simple".

See it live

  1. Simple — Email gate at screen 74 (screen 1)
    The gate, with no skip link.
  2. Simple — Email gate at screen 74 (screen 2)
    Filled in. "See my plan" unlocks.