Quiz/survey

Simple Quiz/survey — "We predict you'll hit 170 lbs by January 13"

Why it works

After Simple's survey email gate, a loader "cross-checks with similar health profiles" behind four progress bars and "Trusted by over 141,562 clients". The bars stop for pop-up questions ("Are you a morning lark or night owl?"), so the wait doubles as more survey. Then the prediction: a falling curve to the goal date, and a vacation marker whose label fails to render ("Vacation ()" in the markup). Next comes a "Welcome to Simple!" teaser that turns the water-fasting ad's "in 7 days you will feel it, in 14 days you will see it" into real dates: Oct 16, Oct 23, Oct 30.

  1. Simple — "We predict you'll hit 170 lbs by January 13" (screen 1)
    "Cross-checking with similar health profiles", "Trusted by over 141,562 clients", rotating reviews.
  2. Simple — "We predict you'll hit 170 lbs by January 13" (screen 2)
    The bars part filled.
  3. Simple — "We predict you'll hit 170 lbs by January 13" (screen 3)
    The loader stops for a question: morning lark or night owl?
  4. Simple — "We predict you'll hit 170 lbs by January 13" (screen 4)
    "We predict you'll hit 170 lbs by January 13", with "Get my plan".
  5. Simple — "We predict you'll hit 170 lbs by January 13" (screen 5)
    The plan features listed under the prediction.