Pricing page

Simple Pricing page — Paywall — $26 / $52 / $99

Why it works

"You can reach your goal of 170 lbs by January 13", then three plans with the 4-week one marked most popular. Further down, the motivation answer comes back as copy: "Lose weight for vacation without excluding foods you love". Then "15+ Million users", 4.8 stars from "over 351,000 5-star ratings", reviews and a 30-day money-back guarantee. Over one survey the user count has been 1.8M happy women, 141,562 clients, 15+ million users and "17,000 people joined today". These prices last only until a "Pick a gift" discount modal opens over them.

1 week $26 · 4 weeks $52 (most popular) · 12 weeks $99

See it live

  1. Simple — Paywall — $26 / $52 / $99 (screen 1)
    The top of the paywall, before the gift modal.
  2. Simple — Paywall — $26 / $52 / $99 (screen 2)
    The whole page: plans, "Lose weight for vacation…", social proof, reviews, guarantee.