Ad
Simple Ad — "I want to divorce my wife" — fake-article image ad
Why it works
A screenshot of a first-person article: "I want to divorce my wife — 22 years married. I never thought I'd fall in love again." His wife had started Indoor Walking, 15 minutes a day, and "We're getting divorced — to get married again". It runs next to Simple's walking-route chart ads and goes to a different survey from the main one, `/survey/walking-outdoor-f`, one of seven other activity surveys. The `-f` suffix marks the women-only lanes. The headline and description underneath are the same generic ones as every other Simple image ad.
The copy, in full
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