Noom Email — "Weight loss medication, the right way."

Why it works

Noom Med's first email to visitors from its general and Medicare landing pages who left without buying, 39 minutes after they gave their address. It is the same email whichever page they came from and whatever Noom's Medicare eligibility screen decided. "Starting at $39*", "9 in 10 doctors recommend pairing GLP-1s with lifestyle changes", "If prescribed, your medication ships in 7 days†". The small print: $39 is the first month, then $99 a month, "does not include the costs of medication"; seven-day delivery is for compounded medication only. No mention of Medicare or the $50 copay.