Opt-in/lead form

Noom Opt-in/lead form — "You're eligible for Noom Med!" email gate

Why it works

The email gate at the end of Noom's GLP-1 medical intake. The headline says "You're eligible for Noom Med!" and the line under it says "Enter your email to see if you're eligible for Noom Med and when Noom can help you reach 170 lb", so the gate announces the result and asks for the address in the same breath. The small print adds that "you may receive emails from Noom or our partners".

Noom — "You're eligible for Noom Med!" email gate (mobile)