Noom Email — "Sandra, your Microdose plan is ready"

Why it works

Noom Med's first email to someone who finished the microdose quiz without buying, 39 minutes after they gave their address: "Your Microdose plan is ready to go! Microdose meds meet microhabits—for results that actually stick", with three pills of copy: "Lose up to 11 pounds in 30 days*", "Coaching and habit change included", "Program starts at $79†". The quiz's plan screen said 11 lbs in 60 days; the footnote says 11 is the top quarter of users and the average was 8. The dagger repeats the microdose landing page's small print: $179 a month after three weeks.