Noom Email — "Gentle weight loss for just $79"

Why it works

An email in Noom's microdose follow-up sequence, the morning after sign-up. It comes after "Tiny dose. Mighty results." ("Lose up to 17 lbs in 2 months", the top quarter of users; the average was 13): "A Smaller Dose. A Friendlier Start. Plans start at just $79†". Like the rest of the sequence it offers no discount, only the entry price. The dagger reads "$199 per month plus tax for 12 week subscription thereafter"; the sequence's first email said $179.