Quiz/survey

Noom Quiz/survey — 32-screen medical intake before the email

Why it works

Noom's GLP-1 quiz is a medical intake in two sections, "Basic info" and "Biology and clinical eligibility", 32 screens before it asks for an email. It opens on the product, not the person: dose preference (microdose "prioritizes minimal side effects", regular dose "maximum weight loss"), then which drug, with Wegovy®, Ozempic®, Zepbound® and Mounjaro® as the answer labels. Then the body, including "the most you have ever weighed… to customize your treatment plan", and hesitations about medication. Whatever is ticked comes straight back: "cost" and "side effects" are answered on the next screen with "GLP-1 plans starting at $39/mo" and "Only 5% of GLP-1Rx Program users report discontinuing their medication due to side effects in the first month". A contraindication checklist, a zip code ("Let's make sure our program is available in your location") and a loader ("We've helped 801,508 women in their 40s lose weight") lead to the email gate.

See it live

  1. Noom — 32-screen medical intake before the email (screen 1)
    "Do you have a dosing preference?" Microdose (prioritizes minimal side effects), Regular dose (prioritizes maximum weight loss), Open to options.
  2. Noom — 32-screen medical intake before the email (screen 2)
    "Are you interested in a specific GLP-1 medication?" Semaglutide (Wegovy® or Ozempic®), Tirzepatide (Zepbound® or Mounjaro®), Open to options. On the Noom Med page the Wegovy® pill is a fourth answer.
  3. Noom — 32-screen medical intake before the email (screen 3)
    Sex assigned at birth.
  4. Noom — 32-screen medical intake before the email (screen 4)
    Gender identity.
  5. Noom — 32-screen medical intake before the email (screen 5)
    Pregnancy, with "currently nursing" and "planning to be within the next 6 months" as answers.
  6. Noom — 32-screen medical intake before the email (screen 6)
    Age by decade.
  7. Noom — 32-screen medical intake before the email (screen 7)
    Height in feet and inches.
  8. Noom — 32-screen medical intake before the email (screen 8)
    Current weight.
  9. Noom — 32-screen medical intake before the email (screen 9)
    "What was the most you have ever weighed? This helps your clinician to customize your treatment plan."
  10. Noom — 32-screen medical intake before the email (screen 10)
    Ideal weight, with a "recommended weight range" of 121–150 lb for 5'5".
  11. Noom — 32-screen medical intake before the email (screen 11)
    Have you taken weight loss medication before?
  12. Noom — 32-screen medical intake before the email (screen 12)
    "What concerns or hesitations have influenced your decision not to try weight loss medications?" Side effects, lifestyle approach, cost or insurance, judgment or stigma, injections.
  13. Noom — 32-screen medical intake before the email (screen 13)
    The hesitations answered: "Noom offers GLP-1 plans starting at $39/mo" and "Only 5% … report discontinuing their medication due to side effects in the first month", from 278 users' self-reported data.
  14. Noom — 32-screen medical intake before the email (screen 14)
    "-9 lbs in 30 days. Microdose GLP-1s can help with weight loss and more." The small print gives the average: 5.8 lbs.
  15. Noom — 32-screen medical intake before the email (screen 15)
    "Why more people are starting small": low, friendly prices; designed to minimize side effects; meaningful weight loss.
  16. Noom — 32-screen medical intake before the email (screen 16)
    An important event coming up: vacation, wedding, holiday, reunion.
  17. Noom — 32-screen medical intake before the email (screen 17)
    The event's date.
  18. Noom — 32-screen medical intake before the email (screen 18)
    Main reason for wanting to lose weight.
  19. Noom — 32-screen medical intake before the email (screen 19)
    Current lifestyle.
  20. Noom — 32-screen medical intake before the email (screen 20)
    "Microdose GLP-1s can help you reach your goal": suppress appetite, lower blood glucose, control cravings, keep you feeling full.
  21. Noom — 32-screen medical intake before the email (screen 21)
    A testimonial: "The new medication is giving me that extra boost to get the habits that I need."
  22. Noom — 32-screen medical intake before the email (screen 22)
    "Let's understand your health and biology. Your weight is often greatly impacted by biology, not just habits."
  23. Noom — 32-screen medical intake before the email (screen 23)
    Biology and clinical eligibility begins: eating disorder.
  24. Noom — 32-screen medical intake before the email (screen 24)
    Have you talked to your doctor about weight loss?
  25. Noom — 32-screen medical intake before the email (screen 25)
    A quote from Noom's Chief Medical Officer on microdosing.
  26. Noom — 32-screen medical intake before the email (screen 26)
    Diabetes.
  27. Noom — 32-screen medical intake before the email (screen 27)
    The contraindication checklist: pancreatitis, thyroid cancer history, benzyl alcohol and metformin allergies and more.
  28. Noom — 32-screen medical intake before the email (screen 28)
    Family history of weight struggles.
  29. Noom — 32-screen medical intake before the email (screen 29)
    "Your clinical team: doctors, clinicians, and care coordinators trained in weight loss and longevity care."
  30. Noom — 32-screen medical intake before the email (screen 30)
    "Let's make sure our program is available in your location. What's your zip code?" with an "I don't have a U.S. zipcode" link.
  31. Noom — 32-screen medical intake before the email (screen 31)
    "We've helped 801,508 women in their 40s lose weight!" over an analysing loader.