Quiz/survey

Noom Quiz/survey — "This helps us understand if you may have Medicare coverage"

Why it works

Visitors from Noom's Medicare ads take the same medical intake as its other GLP-1 visitors, with one extra screen: "Have you ever been diagnosed with any of the following? This helps us understand if you may have Medicare coverage through Noom." Pre-diabetes, uncontrolled hypertension, obstructive sleep apnea, MASH, a previous stroke or heart attack, peripheral artery disease, kidney disease, heart failure. The answer decides the ending. Sleep apnea, even confirmed by a sleep study, ends at "Based on your conditions, you are not currently eligible to use Medicare coverage through Noom… Noom has other out-of-pocket pay GLP-1 plan types for you", and the plan that follows is compounded semaglutide at $129. A previous heart attack ends at "Great news! You may be eligible for Medicare-covered GLP-1s for as little as $50/mo".

  1. Noom — "This helps us understand if you may have Medicare coverage" (screen 1)
    The qualifying conditions, "to understand if you may have Medicare coverage through Noom".
  2. Noom — "This helps us understand if you may have Medicare coverage" (screen 2)
    "Have you had a sleep study confirming diagnosis of moderate to severe obstructive sleep apnea?"
  3. Noom — "This helps us understand if you may have Medicare coverage" (screen 3)
    With sleep apnea: "you are not currently eligible to use Medicare coverage through Noom", and on to the cash plans.
  4. Noom — "This helps us understand if you may have Medicare coverage" (screen 4)
    With a previous heart attack: "You may be eligible for Medicare-covered GLP-1s for as little as $50/mo*… After checkout, you will need to provide your Medicare information."