Prose Email — "Sign in with Prose" magic link

Why it works

"Just one click. Tap the link below to sign-in to your account, no password required." One button, a one-time link through SendGrid click tracking, and a footer still reading ©2020. It comes from a different domain than the brand, prosehair.com, so a search for mail from prose.com misses it. In the first ninety minutes after sign-up it was the only email Prose sent either lead: no welcome email and no abandoned cart, despite two full carts.

Arrived within a minute · from [email protected], not prose.com