Quiz/survey

Prose Quiz/survey — Preferences (4 screens)

Why it works

The last tab of Prose's hair consultation is product configuration rather than diagnosis: ingredient exclusions, fragrance, and goals. The goals screen is where the supplements enter. "More hair growth" and "Less shedding" carry a dagger, explained underneath: "These benefits are only available from hair supplements."

  1. Prose — Preferences (4 screens) (screen 1)
    "Just a few final touches… Then it's ready to be bottled fresh and made to order." Straight after the email gate.
  2. Prose — Preferences (4 screens) (screen 2)
    Vegan or silicone-free, with the note that every formula already excludes parabens, sulfates and the rest.
  3. Prose — Preferences (4 screens) (screen 3)
    Fragrance, with two marked "Your top recommendation".
  4. Prose — Preferences (4 screens) (screen 4)
    Hair goals. Two of the six are marked as supplement-only.