Quiz/survey

Noom Quiz/survey — Holistic health and dosing questions

Why it works

After the email gate, Noom's GLP-1 quiz turns to the person, by name: busyness, stress, sleep, "Have you experienced any of the following as you've gotten older?" (muscle mass, menopause, brain fog), Noom's "Muscle Defense™ program", and "Which weight loss programs have you used in the past 12 months?", a list that names the telehealth rivals Hers/Hims and Ro beside WW and Nutrisystem. The stress and sleep answers come back as GLP-1 benefits ("less daily stress and better, deeper sleep within weeks"). Then a block headed "Let's personalize your medication plan": energy, digestion, "How comfortable are you injecting yourself with a needle?", side-effect worry, nausea, each answered with "Doctor-designed to minimize side effects".

  1. Noom — Holistic health and dosing questions (screen 1)
    Holistic health, by name: how busy are you on an average day?
  2. Noom — Holistic health and dosing questions (screen 2)
    How often do you feel stressed or overwhelmed?
  3. Noom — Holistic health and dosing questions (screen 3)
    Sleep quality over the past month.
  4. Noom — Holistic health and dosing questions (screen 4)
    "Have you experienced any of the following as you've gotten older?" Muscle mass, menopause, brain fog, joint pain, fatigue.
  5. Noom — Holistic health and dosing questions (screen 5)
    "Noom's unique Muscle Defense™ program is designed to help you lose the fat and keep the muscle."
  6. Noom — Holistic health and dosing questions (screen 6)
    A second goal beyond weight.
  7. Noom — Holistic health and dosing questions (screen 7)
    Programs used in the past 12 months: Noom, Keto, Hers/Hims, WW, Ro, Nutrisystem, intermittent fasting.
  8. Noom — Holistic health and dosing questions (screen 8)
    "GLP-1s provide more than just weight loss": heart, inflammation, liver, and "less daily stress and better, deeper sleep within weeks".
  9. Noom — Holistic health and dosing questions (screen 9)
    "Let's personalize your medication plan by understanding your past experiences, potential concerns, and support you may need."
  10. Noom — Holistic health and dosing questions (screen 10)
    Energy level.
  11. Noom — Holistic health and dosing questions (screen 11)
    Days of resistance training last week.
  12. Noom — Holistic health and dosing questions (screen 12)
    Days of digestive discomfort last month.
  13. Noom — Holistic health and dosing questions (screen 13)
    Gastrointestinal diagnoses.
  14. Noom — Holistic health and dosing questions (screen 14)
    "How comfortable are you injecting yourself with a needle?"
  15. Noom — Holistic health and dosing questions (screen 15)
    How concerned are you about side effects?
  16. Noom — Holistic health and dosing questions (screen 16)
    "Would mild nausea make it more likely you would stop taking a medication?"
  17. Noom — Holistic health and dosing questions (screen 17)
    "Doctor-designed to minimize side effects": aimed to avoid nausea, minimize headaches, support muscle retention and digestion.